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PLEASE SAVE THE DATE
2010 SSAM Winter Seminar
Featuring industry expert Tom Litton
Tuesday, January 26, 2010
9:00 a.m. – 3:30 p.m.
Okemos Conference Center
Okemos, MI
Sponsored by Pogoda Companies
click for registration form
TOM LITTON
Tom Litton, well-known industry expert, heads the self-storage management division of Litton Management & Consulting Inc. Mr. Litton  literally began his career in the self-storage industry in its infancy and has managed over 150 self-storage facilities in 11 states. He was
the Operations Manager for National Self Storage, based in Tucson,
Arizona. National was the 7th largest storage company in the U.S.
Most recently, Mr. Litton managed the Mister Space Self Storage
division of The Grupe Company, based in Stockton, California.
Currently, Mr. Litton fee manages and consults on a daily basis in the
United States, Australia, New Zealand, France, England, Scotland and
Canada. Mr. Litton has written over 100 magazine articles in 5 different
self- storage publications and newspapers including the San Francisco
Chronicle. Mr. Litton has also served on the editorial advisory board of
Inside Self Storage, a leading industry publication.
Tom will present information on the following topics:
"Marketing During Troubling Times"
This session will focus on changing demographics and how our market has evolved.
Today's aggressive self storage marketer must use the internet, continuous customer
contact, dynamic salesmanship using both the yellow pages and websites. Successful
marketers must think marketing all the time! This fast paced session will focus on the
basics plus 50 proven self storage marketing tips that are inexpensive, yet effective.
Don't miss this fast, inspirational session filled with ideas you can actually use!
"New Perspectives in Collections"
While selling delinquent tenants is the ultimate solution, the reality is that auctions spell
failure, not success. The successful manager collects the rent, while maintaining a high
degree of customer service. This session will focus on the psychology of collections with
proven techniques for motivating customers to pay. In addition, this session will include
20 creative, proven and successful collection techniques that negotiate "win, win"
solutions for both the facility and the customer.
Association and legislative updates and a panel discussion regarding auctions will also
be included during this informative seminar.
Click for registration form |
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